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9 June 2008
Urban beach wins at 2008 Sabre awards
BT Business with Fishburn Hedges was awarded the “Special Event” award for its BT Office Anywhere; Urban Beach campaign at this year’s Sabre awards.
Overall the campaign delivered target broadcast and print coverage, providing 1.7 million opportunities to see, drove customers to the event as well as delivering 70 quality sales leads and raising the product awareness with the target audience.
Gail Lunt, Head of PR and sales enablement, BT Business said: “Urban beach provided us with the perfect opportunity to showcase the freedom and productivity benefits our BT Office Anywhere device facilitates. It was a unique initiative which fitted well with our overall marketing campaign and we are delighted to have won the “Special Event” category at these year’s Sabre awards.”
The campaign which ran last summer was a PR and marketing campaign to support the exposition of a new technology service at a London based event, Urban Beach. It provided BT Business with an opportunity to showcase the true benefits of the service in a live, interactive and innovative setting.
The Sabre (Superior Achievement in Branding and Reputation) awards are managed and coordinated by the Holmes Group, a global PR publishing operation that provides regular insight and intelligence on the state of the industry worldwide, through regular newsletters and its annual 'Holmes Report.