Since 2005, Fishburn Hedges has worked with Digital UK, the independent, non-profit organisation leading the UK’s switch to digital TV.
We handle a national opinion-former engagement programme to develop strategic links between Digital UK and MPs, local authorities and representatives of community groups to build awareness and understanding of switchover.
We also support Digital UK's media relations campaign - fronted by the friendly robot, Digit Al - to ensure everyone across the UK knows what they need to do to switch, and by when. Switchover will take place by TV region between now and 2012, and we manage a network of regional PR agencies to ensure our activity impacts at a truly local level.