Our clients
Scottish Widows
Fishburn Hedges has provided corporate communications support to Scottish Widows since 2006. In order to ensure that the company is fit for success, within the context of a future that looks – in the short term at least – to be tough for all in Financial Services, we were tasked with helping them create a clear and compelling ‘corporate story’.
With a well known and well loved brand, the right strategy and the right people to achieve this, a strong corporate story was needed to provide the internal ‘glue’ to bring these components together. We developed the ‘Our Story’ campaign to engage employees and stimulate supportive employee behaviour that would help drive the business through to 2012.
The story was rolled out across the company via managers who were provided with a toolkit that took the detailed business strategy, vision and values and made it accessible for all employees. Each organisational value was looked at in turn, with a clear focus on what they meant in practice so employees could turn the story into reality.