Our clients
Smokefree England
In September 2006, we were appointed by the Department of Health to lead communications around the introduction of smokefree legislation in
Activity was phased to guide businesses and the public through the change: announcing the implementation date, informing them of specific requirements and finally reminding them of action needed to comply. To maximise the impact of the nine month campaign, we developed common messaging for use across all audiences: smokefree was needed (health), wanted (public opinion) and workable (business impact).
Business and health stakeholders were key in lending credibility and magnifying the reach of the campaign. Over nine months we spoke at over 50 conferences and attended around 350 face-to-face meetings.
Media relations activity resulted in 2,771 pieces of coverage, 89% of which was favourable. By June 2007, 95% of adults were aware that smokefree legislation was coming.
In the first nine months after implementation, local authorities inspected 453,680 premises and vehicles. The compliance rates were 98.2% (no-smoking) and 87.4% (displaying the correct signage).