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Our clients

Tetra Pak

Just 18 months ago, limited carton collection facilities across the UK meant the majority of consumers didn’t think cartons could be recycled. With consumers putting more pressure on retailers to only stock ‘green’ packaging, we needed to make government bodies, media retailers and wider stakeholders aware that cartons are one of the most sustainable forms of packaging available.

Our stakeholder engagement programme focuses on building support for carton collection and recycling amongst national and local decision-making audiences.   We developed a partnership approach with WRAP (Waste & Resources Action Programme - the organisation that helps individuals, businesses and local authorities reduce waste and recycle more to combat climate change); and successfully conveyed the message to Defra through direct meetings and formal responses to consultations; engaged directly with key local government organisations and green stakeholders to turn the tide of opinion on carton recycling.

Our media relations programme focuses on local-level PR to publicise the creation of new carton ‘bring bank’ sites in towns across 70% of the UK, with a national contact programme wrap-around to position Tetra Pak as leaders in producer responsibility.

In the past 12 months the key ‘recyclable’ message reached over 24 million people (including over 300 pieces of local coverage); 167 local authority websites are positively communicating on carton recycling; over a million hits to www.tetrapakrecycling.co.uk since July ’07; and the environment manager positioned as a leading commentator on sustainability in national and trade press in the UK .

Corporate responsibility

• Shell
• Panasonic